It’s a common misconception that a social media strategy merely involves posting product announcements on Facebook and Twitter. A robust social media strategy ties into your overall business plan and gives your brand a face within reach. By integrating social media into your marketing mix, you’re not only providing a solid point of contact for your customers, but you’re also giving them a memorable experience in the form of content and interactions. This places you ahead of companies that aren’t monitoring conversations that are taking place online about their brand.
That being said, every business is unique and it’s important to find your place in the digital world without spreading yourself thin. I can help you determine which social platforms makes sense for your business based on your overall goals, brand story, niche, demographic, and whether your company is primarily Business-to-Consumer or B2B.